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Big, Bigger, Mining—A Product Line of Extremes
LIEBHERR
When global heavyweights tell their stories, it takes more than just good design. It takes a sense of scale. For Liebherr’s mining division, we’ve created *Groundbreaking Magazine*, a format that addresses exactly this need. Technical content is paired with a clean visual style and complemented by personal insights from employees. The result is a cohesive whole that not only informs but also fosters a sense of connection.
Project Services
Graphic Design
Print
Layout
Brochures
Print Production
Editorial Design
Between Teams and Time Zones
The production of each magazine is a project spanning continents. Together with the teams in Australia, we develop an editorial concept based on the content provided, one that fits seamlessly within Liebherr’s corporate design. With around 70 to 80 pages per issue, the result is a publication that makes technical complexity accessible in a structured way. Content is not merely arranged, but deliberately staged. Which topics drive a story, where is a sense of calm needed, and at which points can the design take centre stage more prominently?
A key part of our work involves creating bespoke infographics that distil complex concepts down to their essence and make them easy to understand. This is complemented by meticulous image editing, which supports a consistent visual language and underlines the brand’s high design standards.
Familiar format, new content
We have now been working with Groundbreaking Magazine for five issues and are constantly developing it further. The result is a format that does not simply present technical content, but translates it into a clear, recognisable design language. Page by page. The issue is published as a high-quality print product and is also produced as a digital document. In this format, it is enhanced with interactive elements, such as links and additional access to further content on the website.
