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The corporate group
LIEBHERR
Packaging design tells a story, protects, and guides. It brings brand values to life even before the product is opened.
Project Services
Graphic Design
Brand Design
Packaging
Print
Consistent packaging design across all plants
For Liebherr, we developed a flexible, adaptable packaging design that can be used at all sites. It sets out clear guidelines for cardboard boxes, outer packaging and labels – regardless of variations in packaging formats.
Structure, organization, and clear separation
A key component of the project was the visual distinction between the inner packaging and the outer carton.
The new design concept makes it easier to navigate the entire logistics chain, reduces the potential for errors and, at the same time, strengthens the brand image across all types of packaging.
