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The corporate group
LIEBHERR
The Logo Modulor is a modular system designed to strike a balance between brand recognition and creative freedom. It serves as the foundation for a consistent brand architecture that visually connects different themes, products, and platforms.
Project Services
Graphic Design
Template Design
Icon Development
Modular Concept – Unity Through Diversity
The Modulor consists of clearly defined, combinable elements. This structure allows scope for individuality whilst ensuring a coherent overall image across all in-house brands.
Whether it’s a product, a theme or a platform – the Modulor enables a consistent set of symbols and language in both internal and external communications.
This results in strong, recognisable brand identities with flexible design options.
Clearly defined, timelessly applicable
The logos developed using the Modulor system are designed for long-term use. The secondary-level logo is used exclusively in a horizontal orientation and should preferably be placed on white or high-contrast backgrounds.
A defined clearance area, based on the height of the logo name, ensures clear legibility and a clean visual appearance.
Visual Identity through color
Each second-level logo uses an icon with a coloured background that identifies the respective subject area. Yellow is used as standard, though the Liebherr secondary colours may be used as an option. The coordinated colour scheme ensures that each brand retains its own character whilst still being perceived as part of an overarching system.
