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From Biberach to the World
HANDTMANN
For many years, we have been supporting Albert Handtmann Holding GmbH & Co. KG with its brand strategy. This medium-sized, family-run company is divided into five business divisions and relies on clear, consistent brand management and a strong visual identity—two areas in which we, as an agency, provide significant support.
Project Services
Brand Design
Corporate Design
Graphic Design
Brand Strategy
Development of a Visual Concept
Photoshoot Concept
Clear Brand Architecture
For the Handtmann Group, we have refined the brand strategy and transformed it into a consistent, future-proof brand system. The aim was to clearly unite the five business divisions under the umbrella brand whilst taking their individual identities into account. The corporate design manual we developed defines design principles, typography and colour schemes, provides examples of use, and serves as a binding framework for all internal and external applications – across all media and business divisions.
Content Presented in a Compelling Way
The corporate presentation was designed as a key communication tool – flexible enough to be used by management, the sales team and international offices. The content structure, visual narrative and design interlock seamlessly, enabling a clear and comprehensible presentation of the group and its business divisions. The modular system allows for individual customisation whilst ensuring a consistent brand identity.
Corporate stationery translates the brand strategy into everyday use. From business cards and letterhead to digital templates, a clearly structured, high-quality design system has been developed that conveys professionalism, precision and brand strength.
The result is a range of corporate stationery that helps people find their way around, enhances brand recognition and conveys Handtmann’s commitment to quality in every detail.
Consistency across all media
Handtmann’s brand management is evident in a wide range of other communication materials – from advertisements, leaflets, posters and roll-up banners to canteen noticeboards, brochures and the staff newsletter.
All media follow a clear design philosophy and translate complex content into an accessible visual and stylistic language that is characteristic of the brand. This creates a consistent brand identity across all channels, which not only makes an impact externally but also fosters a sense of identification internally.
Authentic Visual Worlds
To create an authentic and high-quality brand image, photo shoots were specifically designed, organised and carried out. Based on the brand strategy, we developed visual concepts that credibly showcase the people, technology and processes at Handtmann. From planning the shots through to coordinating all those involved and selecting the final images, we oversaw the entire process and ensured that the resulting images could be used flexibly across a wide range of media.
