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World Leader in Core Laser Sources
IRADION
Minimize downtime, experience consistent performance with innovative core laser technology, and achieve precise results: Iradion offers customized laser solutions for specific material and product requirements.
Project Services
Graphic Design
Print
Corporate Design
Logo Development
Marketing Materials/POS
Rebranding
Exhibition Concept
Brand Strategy
Brand Workshop
Strategy, Design, and Identity Combined
The comprehensive brand relaunch began with a clear strategic foundation: a brand workshop, the definition of brand values and the development of a consistent brand strategy. Building on this, a new brand identity was created, complete with a corporate design that accurately conveys the DNA of Iradion Laser. Every visual component – from the graphic elements and product labelling right through to high-quality renderings – was carefully developed and coordinated.
A production with impact and reach
The launch of the new brand identity at the world’s leading trade fair, “LASER World of PHOTONICS 2023” in Munich, marked the culmination of the process. It was there that the new brand identity was presented to a global audience of industry professionals for the first time – with a well-thought-out exhibition concept that impressively combined brand strategy, product visualisation and interactive presentation. The result: maximum attention, a positive response and a strong brand boost for Iradion Laser’s international positioning.
